Tuesday, September 23, 2008

Ten Ways to Use LinkedIn

LinkedIn is a business-oriented networking site for professionals. An account in LinkedIn is considered vital for career and business growth opportunities. It also helps in increasing one's web visibility. Hence many of us maintain LinkedIn accounts. But after creating the account and putting up a profile, we often feel clueless about our next step. As a result most of our LinkedIn activities remain limited to sending and accepting invitations. How to make better use of it, we wonder.

The answer comes from Guy Kawasaki. Guy who ? If you have not heard the name, Guy is considered as the original Silicon Valley evangelist. A former Apple Fellow, he is credited with bringing the concept of technology evangelism to the masses through his pioneering work at Apple's Macintosh Group. "The Art of the Start", his book on starting a business is regarded as the Bible for entrepreneurs. His immensely popular blog "How to Change the World" talks about the different ways in which you can make a more productive use of your LinkedIn account. Read it here and increase your business connectivity !!

Friday, September 19, 2008

Why are we so gullible ?

"Good news to all of us. UNESCO announces INDIAN NATIONAL ANTHEM as the BEST National Anthem in the World. Pls forward this to all the PROUD Indians ". I got a mail informing this "good news" yesterday and almost fell down from my chair !! By Jove !! From where did UNESCO get such an ludicrous idea ? How can someone possibly determine the superiority one national anthem over another ? The mail did not carry any proof of the claim and I realized that it is just another hoax mail. But the mails kept coming, from "proud" Indians eager to spread the good news !!

This is not the first and definitely won’t be the last such mail. Over the past three years, I have seen a fair amount of such hoax mails. The subjects vary widely such as free Sony laptops, Bill Gates sharing his fortune, baby who needs A- blood, two moons in the sky, Orkut closing its website, pictures of Nano car etc tec. Some even come with messages from Christ, Lord Ganesha etc, prophecing dire consequences if you fail to forward them( I will love to know if they keep Orkut profiles !!) A casual glance is enough to figure out the obvious nature of such mails, because they never provide any proof of what they claim. But the menace has only increased over the years. We laugh at general public going crazy over milk-sipping Ganesh or bleeding Christ or sweet-tasting sea water. But these mails come from people who are supposedly the cream of the society, highly qualified and who use internet in everyday life. What is excuse for such gullibility ? Probably it has something to do with our education, where we spend our whole time running after grades. We parrot the textbooks and never question what we are taught. So we condition ourselves from an early stage to believe anything we see or hear.

Probably it is also a manifestation of Slacktivism, the feel-good that one derives from having come to society's rescue without actually getting his hands dirty, volunteering any of his time, or opening his wallet. We forward mails and sign petitions in support of an issue or social cause that have little or no practical effect other than to make us feel satisfied. We forward mails that requests blood for a dying baby, but we don’t bother to call the no. given with the mail(which always turns out to be an invalid no.) and find out the details. We forward mails, because some unknown and unseen sponsor will donate 10 rupees to a cancer patient for each such mail. Thus we get to help a righteous cause, without spending any bucks or moving our ass from the chair !! How convenient !!

The huge popularity of astrology, Fortune-telling, palm-reading and related practices show a different facet of our gullibility. More on it, in my next post.

P.S. A US student did a gullibility test asking people if they will sign a petition demanding strict control or total elimination of the chemical "dihydrogen monoxide". The reasons were very convincing ..
1. it can cause excessive sweating and vomiting
2. it is a major component in acid rain
3. it can cause severe burns in its gaseous state
4.accidental inhalation can kill you
5.it has been found in tumors of terminal cancer patients

Out of 50 people he surveyed, only one refused to sign. Dihydrogen monoxide is popularly known as water !!

Wednesday, September 17, 2008

The Elephant and the rope

A great read.......

As I was passing the elephants, I suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not. I saw a trainer near by and asked why these beautiful, magnificent animals just stood there and made no attempt to get away. "Well," he said, "when they are very young and much smaller we use the same size rope to tie them and, at that age, it's enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free." I was amazed. These animals could at any time break free from their bonds but because they believed they couldn't, they were stuck right where they were.

Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

Tuesday, September 16, 2008

Breaking News !!

Don’t get misled, folks!! If the header of this post makes you expect some kind of breaking news from me, you will be disappointed.(disappointed in the same way when you see those meaningless news being aired as "breaking news" across the news channels). If it is news, it is "breaking news”. This seems to be the mantra followed by the sundry 24x7 news channels these days. No matter when and how fast you flip through the channels, you are always assured of some breaking news. This ISO 9001 kind of guarantee comes from the fact that channels use their own adjustable standards to determine the "breakability" of a news. So they have the flexibility and convenience of airing any ordinary no-news as a snazzy and in-your-face "breaking new". Breaking news are the real spice of any news channel today, providing humour( "Commissioner’s Cat Missing") and despair(" End of World Tomorrow ?") with the same spirit !!

This particular term is tweaked out of the phrase "breaking a news", which basically means "make known to the public information that was previously known only to a few people or that was meant to be kept a secret". We first saw its heavy usage post 9/11 when the breaking news of WTC attack was flashed in front of us for days and weeks. And it has not looked back since then. Thanks to its liberal use/abuse by the news channels, we have lost appetite for the everyday news !! Now a news is worth a look, only if its breaking news. Those single flashy lines catch your attention instantly. After instant coffee and noodles, now we have instant news. How convenient and time-saving!!

Hence breaking news now equals to TRPs for the news channels. Each is trying to score brownie points over others by often projecting garbage as breaking news. Which means news is less news and more of drama today. The "sensational" Aarushi murder case showed this ugly facet of the news hungry channels. The poor girl got no respite even after death. She was killed again and again through the relentless attacks on her character. Her parents were given the same treatment. A tragic news was turned into a spicy crime drama through some horribly irresponsible coverage. But no lessons were learnt from these mistakes. The "Big Bang" experiment and its coverage showed it plenty. Breaking news flashed across the channels, "Will the world end tomorrow ?" Clueless news readers talked how dark (black ?) holes will devour the world, complete with YouTube images. Panic ensured and people chose to bunk office and schools to spend the last day of their life together !! It all may seem very funny today( I am still alive and blogging !!), but such reckless and dramatic broadcasting betrays the very purpose of news.

This penchant for drama and breaking news has seen the channels go histrionic over smallest of matters. During Beijing Olympics, one person of Indian origin won a broze medal as part of US gymnastics team. Immediately media reached his ancestral home and breaking news came out !! We have all seen the mass hysteria over our meagre Olympics medals, thanks to the hype from these channels, hailing it as the new dawn of Indian sports. A new dawn was it called, when 24x7 news channels first sprouted, promising quick and accurate news, round the clock. But now it seems sunset is not very far away. What happened to the good ol' days, I wonder, when news was presented as news and meant to provide accurate information, not to break your heart, brain and senses !!

Friday, September 12, 2008

Bihar and Assam : A Tale of Two Floods

As I write this post, the flood situation in Bihar is seeing marked improvement. And our national media, which did a commendable job of highlighting the gravity of the Bihar floods, is now shifting focus to "even graver " issues like the Big Bang experiment and the resulting Doom that will befall on our planet. (also commendable is the effort to provide comedy by the news readers who talk about some dark holes, oops black holes !!). In all these brouhaha, it was entirely forgotten that similar to Bihar, nearby Assam is also being ravaged by equally destructive floods. Dozens of special reports were aired on Kosi flood victims, but the Assam floods found no mention, nowhere, though the situation has remained very critical there.

Such negligence is nothing new. It is well-known how national media avoids North-East like the plague, often citing logistics as the lame excuse. But lack of national exposure should not be a factor in getting flood relief, when the incumbent party also rules in Centre and especially when the PM is elected from the same state. Unfortunately, that is what happened. The Assam CM has shown little concern towards the plight of his fellow people, but urged them to contribute towards the Bihar flood funds !! Pathetic as it may sound, but true. He boasts of a 700 cr flood relief fund at hand, which only shows his stupidity, given the grave situation in all 27 districts of Assam. Even the utilization of the available funds would have made a difference, but that was not be the case thanks to his callous attitude. The four MPs of the state have also continued their vow of silence in the parliament, not bothering to voice about the plight of the people back home.

Same can be said of our PM, whose heart seems to tilt more towards Bihar. He was very prompt in air-surveying Bihar flood situation, but could not find time to do the same in case of the worst affected Majuli district in Assam, despite early promises. He preferred to review it from the comforts of an AC room , through LCD projectors !! This empathy comes from a man who calls Assam his adopted home, being elected to RS three times from the state. He requested the nation to help Bihar flood victims and also announced a thousand crore flood relief package, but forgot that his adopted state is also reeling under similar floods. During his tenure, Assam has been victim of four destructive floods, though he never made any such public request on behalf of Assam. The government and private companies are also joining the Bihar flood relief queue, donating handsomely to the cause. These include many companies like ONGC, who generates a lot of revenue from Assam, but never showed such magnanimity during previous Assam floods. It is the same story with Assam Rifles, Railways and other Central government organizations.

This grim story is being repeated every year in Assam, with the onset of monsoon. Even before rehabilitation of victims of one flood is complete, the havoc of the next flood sets in. And it will continue to remain same, unless some sincere and urgent measures are taken to tame the rivers.